“In a crowded marketplace fitting in is a failure. In a busy marketplace not standing out is being invisible.” - Seth Godin
The simple fact is (coming from someone who grew up with the launch of the internet—yes Windows XP was our family’s first computer operating system) no matter what you do, everyone out there is vying for your attention online. Be it your cousin’s new engagement photos, or a new clothing brand with cutting edge marketing, or even yours truly, wink wink. Someone out there wants you to see them, someone wants their underlying message to resonate with you…or at the very least…make it across your attention span.
We don’t buy “things” we buy the message, the "why" behind them. So what is your message? How do you stand out?
Why do you get out of bed in the morning and do what you do?
Something to ponder, as the mid-workweek makes its way through.